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Luxury Home Marketing

Brad Allen

After becoming a Realtor®, I quickly teamed up with my now partner, Mary Lane Sloan, to form The ART of Real Estate with the idea that one agent cann...

After becoming a Realtor®, I quickly teamed up with my now partner, Mary Lane Sloan, to form The ART of Real Estate with the idea that one agent cann...

Sep 30 4 minutes read

Are you looking for a luxury marketing company but can't find anyone who has the resources to adequately show case your home? You have now. Mary Lane Sloan and Brad Allen are two of the premier high end marketing REALTORS in the Midlands. They have created a high quailty marketing team that has the knowlegde and creativity to showcase the most expensive listings.

Photography & Virtual Reality


Virtual Reality 

When buying a luxury home, the buyer needs to absorb all of the details and craftsmanship, and just walking through it for an hour doesn't allow that to happen. So we shoot all of our luxury homes in virtual reality, to allow the buyer to visit the house as often as they want. 


Client Story

Just recently Mary Lane and Brad were called to a home in Northeast Columbia that has been on the market for about 5 years. The home was immaculate and well appointed with all of the custom touches million dollar buyers are seeking. The problem, lack of buyers looking in that area. The statistics on a home of $2 million dollars selling were coming in at 11 years. Four short days after listing, it was under contract. Could it have been luck? Possibly. We truly think it was our ability to capture the essence of the home and show case it's quality that lead a buyer to fall in love with it. 

International & National Marketing

Leverage Global Partners is an international community of independent brokerage firms who align under shared standards of care, market expertise and service. The member brokerage firms who have been chosen to join Leverage have been vetted and trusted with the exclusivity of being the Network’s sole representative of their markets.

Here’s a glimpse at how Leverage empowers us as an company.

Elevated Promotion 

leveraging a powerful network 

With a modern and dynamic digital and social platform, Leverage enables me to strategically promote properties to a global audience.  Our listings can be featured on, a curated channel of real estate and lifestyle content and promoted to a social media audience of 58,000+ followers.

Creative Expertise

marketing & technology experts at your service

A creative team of designers, writers, social media experts, developers and printers are at my disposal to develop a personalized marketing strategy and materials that engage today’s most discerning buyers.

Exclusive Community

access to knowledge & tools from elite influencers in real estate 

Serving authentically local brokerages across 140+ major markets worldwide, Leverage unites a community of 6,100+ top producing real estate professionals who share innovative strategies and tactics market-to-market.

Relocation Connections

putting you in touch with the right professionals in any market

Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will identify a Leverage-quality firm in any market where you have a real estate need.   

Regional Reach

The ART of Real Estate is a member of several of the largest Multiple Listing Services (Columbia, Charleston, Greenville) with-in South Carolina. With luxury home buyers not always buying locally, it is important for those buyers to be able to see it no matter where they live in South Carolina.

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